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Google expands AI Search ads globally

Original title: Google expands AI Search ads globally as core ad growth slows

Plain language

What it is: Google is expanding advertisements within its AI-powered Search features to international markets. The company is also introducing multi-turn ads in AI mode within the United States.
How it works: Advertisements are placed inside AI-generated overviews and answers. These include sponsored product listings, recommendations, and conversational ads that respond to questions.
Where it is available: The expansion applies to international markets globally, with specific features like multi-turn ads launching in the United States.
Example: A user might see sponsored product listings or recommendations integrated directly into the answers generated by the AI.

What it is: Google has announced the global expansion of its monetization footprint in AI Search, bringing ads to AI overviews internationally. It is also launching multi-turn ads in AI mode for users in the United States.
How it works: The system integrates sponsored recommendations and conversational discovery ads directly into AI-generated search answers. It scales these ads within AI overviews based on user queries.
Where it is available: The ads in AI mode are expanding to international markets, while multi-turn ads and AI mode are available in the United States.
Example: Sponsored product listings are displayed within AI Mode, yielding click-through rates comparable to organic search listings.

The headline and explanation on this page are based on TechCrunch's post. The full details are in the original.

Google expands AI Search ads globally as core ad growth slows