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OpenAI launches a new visual ad format in ChatGPT

Original title: Building advertising for the way people use AI

Plain language

What it is: OpenAI announced a new visual ad format in ChatGPT. They also expanded their ad measurement tools and brand safety partnerships.
How it works: The new format displays images showing product inspiration or usage separately from the generated content. Advertisers can track performance using existing measurement systems and use negative phrases to control where ads appear.
Where it is available: The new format will be tested during image generation in ChatGPT for users on the Free and Go plans. Testing starts later this month in the US with a select group of advertisers.
Example: WeightWatchers used ChatGPT Ads and achieved a 15.3% lower cost per acquisition compared to its paid-search benchmark.

What it is: OpenAI launched a visual ad format for ChatGPT alongside expanded measurement APIs, attribution integrations, and brand suitability controls.
How it works: The visual ads appear during image generation without affecting the generated image or ChatGPT's responses. Advertisers can send conversion data via integrations with platforms like Hightouch, Tealium, and LiveRamp, and use Negative Phrases for placement exclusion.
Where it is available: This format is being tested in the US for ChatGPT users on Free and Go plans during image generation.
Example: Integrations with attribution partners like AppsFlyer, Triple Whale, and Adjust allow developers and marketers to track click attribution and conversion data.

The headline and explanation on this page are based on OpenAI's post. The full details are in the original.

Building advertising for the way people use AI